Hip Hop mogul, Nelly has recently signed a deal with South Africa based company Mojalife to
have his Vokal, Applebottom and Pimp Juice brands
distributed on the African continent. It seems his South African ventures won't
stop there though, as the rap star has also entered talks to host a local
version of MTV's Pimp My Ride.
The rap star quest for African domination continues and he’s also reportedly
planning to launch an Idol style reality show, with the winner set to sign a two
year record deal with Nelly's own label Derrty Ent, which is also about
to launch in South Africa.
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